UX research and design for mobile app - one-time and recurring orders at florist.
The project case study is available at my portfolio: spacescripting.com
The product
Mobile app for one-time and recurring orders at Florist. Target users are teenagers and adults, who buy bouquets for any occasion and with every frequency.
The problem
Users who buy flowers struggle with the problems of seasonal variation of flower types and long time to complete the order on site. Customers interested in recurring orders also need a lot of time and effort to buy flowers repeatedly.
The goal
To make ordering flowers a simple, time-saving and stress-free experience.
My role & responsibilities
UX designer & researcher – user research, wireframing, prototyping.
